How to Ask Customers for Facebook Recommendations

Facebook recommendations (Facebook's version of reviews) are a genuine trust signal, especially if your customers spend time on the platform. But many businesses never collect them — either because the feature is switched off or because they simply never ask. Here is how to fix both.

Step 1: Turn on Recommendations

If customers cannot leave a review on your Page, the Reviews/Recommendations section is probably disabled. In your Facebook Page settings (under templates and tabs, or your Page's privacy/features settings depending on your layout), enable the Reviews or Recommendations tab. Once it is on, visitors can recommend your business and leave a comment.

Step 2: Get your Page link ready

Make it effortless by sending customers a direct link to your Page's recommendations. The fewer taps between "sure, I'll do it" and the actual form, the more people follow through. A shortened or clearly labeled link works best.

Step 3: Ask at the right moment

The best time to ask is right after a positive experience, while the customer is still happy. For appointment or service businesses, that is immediately after the job; for products, after delivery. Waiting a week loses most of the momentum.

Templates that earn responses

• "Hi [name], so glad we could help today! If you have a minute, a quick recommendation on our Facebook page means a lot: [link]"
• "Thanks for choosing [business]! Would you mind recommending us on Facebook? It helps other locals find us: [link]"
• "It was great working with you, [name]. If you were happy with everything, a short Facebook recommendation would make our day: [link]"

Keep it short, friendly, and low-pressure — and always include the direct link.

Combine it with Google

You do not have to choose one platform. Lead with Google (it drives local search) and offer Facebook as an option in the same request, letting each customer pick where they are most comfortable. One ask, two trust signals.